Marketing Professional
Marketing graduate from George Mason University with hands-on experience in customer relationship building, sales-driven conversations, and brand experience. Currently exploring digital strategy, content, and campaign roles in the DC metro area.
I graduated with a Bachelor of Science in Marketing from George Mason University’s School of Business, where I focused on consumer behavior, strategy, and business fundamentals. My professional experience has centered on high-touch customer environments — first as a Barista & Trainer at Starbucks, and currently on PNC Bank’s Mobile Regional Resource Team.
In banking I spend my days understanding customer needs, educating people on solutions, and driving product adoption through conversations rather than hard sells. Those same skills — listening, translating benefits clearly, and building trust — sit at the core of effective marketing.
I’m now looking to channel that customer-first mindset into campaign strategy, content, and digital marketing roles where I can help brands connect more meaningfully with their audiences.
Case studies and concept projects that demonstrate strategic thinking and execution.
Banking / CX Strategy
Developed a structured approach for identifying customer needs in real time and matching them to the right banking products. Focused on education-first conversations that feel helpful rather than salesy — resulting in stronger trust and higher conversion potential.
Social & Content
Concept for a repeatable content system tailored to independent cafés and service businesses in the DMV. Includes audience personas, content pillars, weekly calendar templates, and simple performance metrics that owners can track without a full marketing team.
Campaign Development
Full campaign concept aimed at college students opening their first independent accounts. Includes positioning, key messages, channel mix (campus ambassadors + digital + email), and a sample content calendar that balances education with lifestyle appeal.
Experience Design
While serving as a Trainer, I helped new partners internalize brand standards and customer connection techniques. This experience shaped how I think about consistent brand delivery across every touchpoint — a critical but often overlooked part of marketing.
Short thoughts on marketing, customer experience, and what I’m learning as I transition into the field.
Every day on the Mobile Resource Team I practice the same muscle marketers need: understanding a person quickly, translating complex offerings into plain language, and creating a reason for them to take the next step. The best marketing doesn’t feel like marketing — it feels like help.
At Starbucks we didn’t reinvent the brand every shift. We delivered the same experience reliably. That lesson applies directly to content and campaigns: a clear, repeatable system often outperforms one-off brilliant ideas — especially for small teams and early-career marketers.
In Northern Virginia, the businesses that stand out aren’t always the ones with the biggest ad budgets. They’re the ones that know their regulars and show up consistently online. That’s the opportunity I’m most excited to help brands capture.
Open to marketing coordinator, content, digital, or customer-experience focused roles in the DC / Northern Virginia area. Happy to chat about opportunities, collaborations, or just marketing ideas.
Based in Burke, VA · Available for hybrid or in-person roles in the DMV